Victory is SOUR

Noogs elevate your performance without compromising on flavor. Inspired by your favorite sour gummy candy, Noogs deliver delicious taste while providing quick-digesting carbohydrates and essential electrolytes. Whether you're hitting the trails or the gym, Noogs offer a convenient and tasty way to stay energized during any activity.

Taste the Difference

Why we love Noogs

  • Delicious Sour Candy Flavor 🍭

    Crafted with your favorite sour gummy candies in mind, Noogs offer the perfect blend of sweet and sour.

  • Quick-Digesting Carbs ⚡️

    Noogs are made with a blend of glucose and fructose, designed to be rapidly absorbed by the GI system and used for energy.

  • Essential Electrolytes 🥨

    With 150mg of sodium and 50mg of potassium per serving, Noogs help replenish electrolytes lost through sweat.

  • Fuel for Your Dietary Needs 🌱

    Vegan, gluten-free, and made with natural colors and flavors.

  • Double the Fun ✌️

    Each bag of Noogs contains two servings per package for twice the energy and electrolytes.

  • Woman Owned 💪

    Noogs were created by dietitian and marathoner, Paige, who wanted an energy chew that could meet her nutrition needs without sacrificing flavor.

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Our Story

Discover the story behind Noogs, energy chews born from a marathoner’s quest for delicious, on-the-go fuel.

Learn More